On February 19, 2024, the members of LE SSERAFIM – Sakura, Chaewon, Yunjin, Kazuha, and Eunchae – unveiled their third mini album, Easy. To mark the highly anticipated comeback in 2024, they hosted a live-streamed media showcase for the album. During the event, they fielded questions about their musical style, upcoming plans, and the competitive landscape of the industry.
Sakura emphasized the heartfelt narratives woven into their new album, which delves into their “genuine and personal experiences.” Meanwhile, Yunjin expressed optimism about Easy potentially breaking the Billboard Hot 100 record, while Chaewon confidently stated that their latest hit is a game-changer. The discussions spanned a variety of topics, resembling a box of chocolates where fans were in for surprises. Despite facing tough questions, the group remained steadfast and offered impressive responses.
Following in the footsteps of BLACKPINK, who made history as the first Korean act to headline Coachella, is undoubtedly a daunting task. However, LE SSERAFIM members are set to become the torchbearers of this proud legacy when they grace the stage at Magic of Lights at Empire Polo Club on April 13 and 20, 2024.
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During their media showcase, the members discussed their upcoming performance at Coachella 2024 and shared their thoughts on this remarkable opportunity. Alongside their excitement, they reflected on BLACKPINK’s unforgettable Coachella show from last year, which left them completely amazed.
"We are so fortunate to be able to perform at @Coachella. In the past, there was a day we were blown away by @BLACKPINK's performance at Coachella; it was a dream stage for us. It feels so surreal to have this opportunity come around like this. It still hasn't really hit me that…
— Jeff Benjamin (@Jeff__Benjamin) February 19, 2024
K-pop enthusiasts rejoiced as the group paid tribute to BLACKPINK’s impact on the music industry. “Giving credit where credit is due. we love to see it,” tweeted one fan. Another echoed, “Blackpink paved the way”.
Amidst the surreal opportunity unfolding before them, the members have embraced it with grace, even though it hasn’t fully sunk in yet, as Chaewon mentioned. She expressed, “We see this as a chance to introduce LE SSERAFIM to audiences worldwide.”
LE SSERAFIM on competing with other groups on album charts
During a press interview, a reporter raised the topic of their album-chart competition, mentioning “TWICE and other groups doing well.” Kazuha gracefully responded to the situation. Instead of getting drawn into drama, she emphasized feeling fortunate to promote their album alongside many other talented artists.
While recognizing the significance of climbing chart numbers and the opportunity to learn from competitors, Kazuha emphasized their primary focus: putting on a memorable show for their fans. “We just want to convey our message,” she concluded.
Reflecting on their journey, it seems like just yesterday when the members of LE SSERAFIM emerged on the global stage as promising newcomers with a song that encapsulated their unwavering determination – “Fearless.” The significant growth they’ve shown since their debut in 2022 speaks volumes about them.
