When we talk about fashion in India, Bollywood usually grabs the spotlight. But recently, the winds of style have started to blow in a refreshing new direction — toward the South. Yes, the leading ladies of Tollywood are not just winning hearts with their performances but are also turning heads with their incredible fashion sense.
Keerthy Suresh
Keerthy made her mark in 2013, and there’s been no looking back. Lately, she’s even sharing screen space with Bollywood’s heartthrobs like Varun Dhawan. But what really catches our eye is her style evolution. From simple beginnings to now being dubbed the “modern traditionalist” of the South, Keerthy knows how to carry both rich heritage sarees and sleek power suits like a dream.
Rashmika Mandanna
Rashmika is everywhere — juggling movies in both Bollywood and Tollywood — and still managing to slay every look. If you’re into tailored pantsuits, Korean-inspired streetwear, or just bold fashion done right, Rashmika is your girl.
There’s a certain confidence in the way she dresses — it’s fun, fearless, and always feels like she’s having a good time with fashion. Whether it’s a casual airport look or a red carpet moment, she makes sure all eyes are on her (and rightfully so).
Samantha Ruth Prabhu
Samantha doesn’t just wear outfits; she tells stories with them. Every look she posts feels like a carefully thought-out moment — whether she’s revamping bridal couture or experimenting with bold colors and textures.
Her wardrobe is a mix of chic gowns, cool co-ord sets, and pieces that most of us wish we had the guts to try. Scroll through her Instagram and it’s like flipping through a lookbook of edgy, elegant, and empowering fashion.
Nayanthara
There’s something magnetic about Nayanthara. She’s got that “less is more” kind of charm. Often seen in earthy-toned sarees or structured silhouettes, her style has a quiet confidence to it — graceful, rooted, and powerful all at once.
They don’t call her the ‘Lady Superstar’ for nothing. Her fashion is never about chasing trends — it’s about being true to herself. And that’s exactly what makes her so unforgettable.
Raashii Khanna
Raashii Khanna is the kind of fashion icon who loves to surprise you. One day she’s in a stunning corset blouse, the next in a dreamy lehenga, and somehow, she rocks both with equal finesse.
Her love for fusion fashion — modern cuts paired with traditional fabrics — makes her a true style innovator. You never know what she’s going to wear next, but one thing’s for sure: it’ll be bold, beautiful, and completely her own.
